Of all the lessons that you learn as a child one of the more important is to always learn from your mistakes. This notion follows you for a lifetime as no one is perfect; decisions are made with good intentions and soon the unexpected comes along and stomps those intentions into submission. This is certainly the case with America's experience during this recession. As companies come out of financial gridlock they are using the recent events to forecast how they will cautiously move forward. As many owners and CEO's wish they could peer into a crystal ball and put their worries to rest, the Convention 2020 study is doing its best to give industry leaders the information they need to stay ahead of the pack for the future. The Convention 2020 study sponsored by ICCA, IMEX and Fastfuture Research was designed to help industry peers prepare for changes that could affect the fiscal outlook as well as the overall business model of their operations. Topics such as political attitudes towards meeting/events, technology innovations and environmental pressures are highlighted as important factors in preparing for the future of the industry. The project overview states that “The intention is to create a 'living and growing' online body of knowledge, case studies and ideas which will continue to expand and develop after the study is complete.”
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